Michael B. Jordan, Color of Change launch #ChangeHollywood diversity campaign to change ‘rules of the game’
Last month, Michael B. Jordan attended a protest for racial justice sparked by the death of George Floyd and urged Hollywood to invest in diversity efforts.
George Floyd, a Black man, died after a white police officer knelt on his neck for more than eight minutes. Protests calling for police reform and racial equity that erupted across the nation called on multiple industries to reevaluate their diversity efforts.
Today Jordan is taking matters into his own hands.
The “Black Panther” actor, in collaboration with Color Of Change, an online racial justice organization led by Rashad Robinson, is launching a #ChangeHollywood initiative that outlines a road map with concrete ways to invest in anti-racist content and authentic Black stories, invest in Black talent and reinvest police funds to support Black communities.
Color of Change organizes campaigns to end discrimination against Black people.
All four points of the initiative include ways to implement change, ranging from recommendations like adopting an inclusion rider as Jordan has done for his own production company, Outlier Society, to hiring independent security firms instead of police officers on set and during events.
Following Jordan’s inclusion rider announcement in 2018, other industry big names, including Brie Larson, Matt Damon, Ben Affleck and Paul Feig committed to adopting a rider, as well.
Inclusion riders stipulate that the cast and/or crew in a film reflect a proportionate number of women, minorities, LGBTQ individuals and people with disabilities.
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“This road map is just the beginning of the journey to racial justice. We are all accomplices in the fight to transform Hollywood, and we invite content creators and industry leaders to join us in working together to #ChangeHollywood,” Jordan said in a statement. “We look forward to including a variety of voices in doing what we do best: telling authentic stories, bringing people together, partnering with influential artists, and changing the rules of the game.”
The campaign calls on those in Hollywood to commit to the initiative and follow the action items listed.
In videos shared by protest attendees in June, Jordan was seen giving a speech calling for change in the entertainment industry.
“What we are doing today will make our voices heard and our values heard. We’ve got to keep doing it, we’ve got to keep agitating things,” he told the crowd, urging protesters to vote and calling on Hollywood to commit to “Black hiring.” “We can’t be complacent. We can’t let this moment just pass us by, we have to continue to put our foot on their necks.”