Sephora Will Shut Down for an Hour of Diversity Training Tomorrow

sephora

In April, R&B star SZA said a Sephora employee called security to monitor her. Now the makeup store will take an hour off to address diversity and inclusion.

In 2015, the beauty retailer Sephora made its brand tagline “Let’s Beauty Together,” switching away from a prior mantra, “The Beauty Authority.” Its senior vice president for marketing and brand, Deborah Yeh, explained the tagline several years later: “Beauty is diverse and has many voices and faces,” she said. “We believe it’s for our clients to define and for us to celebrate.”

In late April, the R&B star SZA, who is black (and has said she worked at Sephora before she made it as a musician), reported that a Sephora employee in Calabasas, Calif. had “called security to make sure I wasn’t stealing.” The news threatened to upset that carefully honed, diversity-focused image, which has resonated with the brand’s young American customers. (read more)

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.