Why Beyoncé’s New Partnership With Adidas Highlights An Important Diversity Issue

beyonce addidas

Beyoncé recently made headlines for a major partnership with Adidas. Through the partnership, Beyoncé will have the ability to create apparel and footwear for the company and there will be a relaunch of her Ivy Park brand, which was previously sold at Top Shop. Following the headlines of the new partnership with the superstar, a video started circulating the internet where ESPN’s Nick DePaula alleges that Beyoncé declined a partnership with Reebok based on the lack of diversity of the staff members. DePaula says in the now viral video that Beyoncé told Reebok staff members that ‘Nobody in this room reflects my background, my skin color, and where I’m from and what I want to do.’ Using Beyoncé as the face of a new product may come off as inauthentic if the creators and designers of the product are not diverse themselves. While the veracity of these claims has yet to be verified and Reebok put out a statement to debunk the myths of Beyoncé walking out of the Reebok meeting, the whole situation brings up an important issue that many companies are currently facing when it comes to diversity and inclusion (D&I) and that is a lack of diversity. Companies should ensure that their employees are from diverse backgrounds, which has become especially important to consumers. What are some ways that organizations can increase diverse representation to encourage profitability and productivity? (read more)

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.