More diversity, more money: Theater owners want more inclusive films
At the National Association of Theatre Owners’ annual CinemaCon in Las Vegas one thing rang true with movie distributors and theater owners alike — more diversity means more money.
The annual convention is a chance for Hollywood executives and local cinema owners to mingle, celebrate the successes of the year prior and prep for the year to come. 2018 was a banner year for the industry, as ticket sales in the U.S. and abroad smashed records.
The year also marked a changing tide in the types of films that can now be considered blockbuster-worthy. In the past, diverse casting has been reserved for low-budget indie films and Oscar-aspiring period pieces and biopics.
“Black Panther” changed that tune.
The superhero flick, which had a predominantly African American cast, garnered more than $1.34 billion at the global box office.
Its director, Ryan Coogler, was the second black director to direct a film that has crossed the billion-dollar mark, and now holds the title for highest-grossing film by a black director. F. Gary Gray was the first black director to reach that distinction with “The Fate of the Furious” in 2017.
And “Black Panther” isn’t an outlier. (read more)