Diversity In Adland: Change Remains Slow
Agencies celebrate Black History Month and publish flashy diversity mission statements on their websites, but driving change remains slow.
That was one takeaway from a Tuesday session on diversity at the 4As conference in Washington, moderated by Simon Fenwick, executive vice president, Talent Engagement & Inclusion, 4A’s.
Fenwick conversed with three minority leaders, Rosa Nunez, senior vice president, senior director, diversity & inclusion, Burson Cohn & Wolfe; Lukeisha Paul, head of diversity, equity and inclusion, U.S., GroupM, and CP McBee, senior sales director, Microsoft.
“What does better business outcomes mean?” asked Fenwick. Diversity of thought, for example, broadly means a wide range of experiences and opinions. This holds true for three white men all growing up in different geographical regions.