H&M Appoints Head of Inclusion and Diversity For North America

Ezinne Kwubiri

With over 4300 stores, H&M is one of the world’s biggest and most influential retailers. The brand is also one of the fashion industry’s biggest employers with a team of 120,000 people in 71 markets. Over the years, the company has acted as both a pioneer in democratising luxury fashion through its collaborations with major houses including Versace, Balmain and Moschino, and positioned itself as one of the few retailers of global scale seeking to address the ecological impact of its operations, becoming the world’s biggest user of sustainable cotton and man-made cellulosic materials. The company reported revenues of over $25 billion in 2017.

However, last year, the company faced strong criticism regarding the cultural insensitivity of the marketing one of its childrenswear products online. The company’s immediate response was swift, “Our position is simple — we have got this wrong and we are deeply sorry. This incident is accidental in nature, but this doesn’t mean we don’t take it extremely seriously or understand the upset and discomfort it has caused.” (read more)

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