How a prank to improve McDonald’s ad diversity turned into a marketing campaign
What started as a prank at McDonald’s became a widespread call for Asian representation in mainstream advertising and entertainment — and even McDonald’s has taken notice.
Two University of Houston students, Jevh Maravilla and Christian Toledo, went viral on Twitter after sharing images of a fake McDonald’s poster they made and hung at one of the fast-food chain’s locations in Pearland, Texas. The reason for the prank, they said, was because they noticed a lack of diversity on the decorative wall posters. They returned to the Pearland location with a plan: to hang a photo of themselves in the restaurant and see if anyone would notice. (read more)