J.Crew relaunch to reflect “diversity of America,” CEO Jim Brett says

jcrew diversity

For the first time in almost four years, J.Crew is seeing an increase in sales. The clothing retailer struggled with a sales slump for 15 consecutive quarters before it finally reported a one percent rise last quarter.

At the helm of the brand is their new CEO, Jim Brett, who was hired last summerto turn the company around. The West Elm alum is now leading the relaunch of J.Crew on Monday with a range of prices and sizes “to reflect America and the diversity of America,” according to Brett.

“We wanted to broaden the view to include more sizes, more aesthetics, more fits, and a better value range,” he told “CBS This Morning” in his first television interview since becoming CEO.

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