Nike knows its market and the Colin Kaepernick ad is smart business

colin kap nfl nike

Nike, the sports apparel company, has released what may rank as the shrewdest ad of the year featuring ostracized football player Colin Kaepernick.

The Nike ad, to mark the 30th anniversary of its “Just Do It” slogan, features a tight closeup of Kaepernick’s face with these words imposed over it: “Believe in something, even if it means sacrificing everything,” followed by Nike’s hashtag slogan #JustDoIt.

Kaepernick, as even non-football fans probably know, inspired a movement to protest racial injustice and police brutality against people of color by choosing to kneel, rather than stand, for the national anthem before a National Football League game.

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